Safe Haul

Graphic Design @ UC San Diego

Overview

As a graphic designer with UCSD TREDS (Transportation Research & Education for Driving Safety), I created visual materials that supported transportation safety education and outreach initiatives. I collaborated with researchers and instructional designers to transform complex safety information into clear, accessible, and engaging visual communications.


My work included 50+ print and digital assets, ranging from flyers, posters, and social media graphics to LMS visuals, web graphics, presentations, and campaign materials.


The experience allowed me to combine graphic design and visual storytelling to communicate the importance of roadway safety.

Role

Graphic Designer

Duration

1 yr 3 mos

Tools used

Safe Haul: Driver Safety Campaign

Safe Haul is a self-paced online training program developed by UC San Diego TREDS to help commercial motor vehicle drivers strengthen safe driving knowledge and stay up to date on important regulations.

I developed a range of promotional materials across print and digital platforms, including flyers, posters, social media graphics, web banners, LMS visuals, presentation materials, and billboard concepts.

Social Media & Digital Outreach

I developed social media graphics and digital content to promote TREDS programs, safety campaigns, and important traffic safety observances. Projects included educational safety tips, awareness posts, program announcements, holiday campaigns, and Safe Haul promotional content.

Thank You!

For sparing some time and review my work.

© 2024 By Leona Lai.

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Safe Haul: LMS & Course Visuals

Designed visual assets for the Safe Haul online learning experience, helping make transportation regulations and safety information more approachable for commercial drivers.

I created course graphics, activity visuals, screenshots, instructional materials, and multilingual assets for English, Spanish, and French-Canadian audiences.

Check out the course here!

treds.ucsd.edu/go/safehaul

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